App Development – Is it for my Business?

App development for all businessWhy Get an App for Your Business?

Mobile computing is the most visible, fastest-growing platform for building your business’s brand right now. Tablets and smartphones are being used in homes and offices around the world to access and generate content. One of the best possible ways for a small business to establish itself is to create iOS or Android apps for its platform.

But I don’t know enough about computers…

The prospect of creating an app for a small business can sound intimidating. Some people feel confused by product names and types: iPad, iPad Mini, Samsung, Nexus, iPhone, etc. Others fear they don’t have the technical or design expertise to create a worthy offering. Companies may wonder exactly what an Android app could do to grow their businesses.

Fortunately, small business owners don’t need to be tech wizards to get themselves a great mobile app. An app development company like Ed’s App Factory can be hired to do the groundwork. The app developer will offer solutions and manage the project from start to finish–the client just needs to provide the content.

How will the app benefit my business specifically?

Having a well-designed mobile app can provide huge exposure and growth for a small business. Apps aren’t tied down by regional restrictions and demographic targeting the way traditional TV, magazine, and print advertising is. A business with an app can use it as a promotional tool that transcends the reach limits imposed physically on small businesses.

An app also makes a statement about a business: that it supports new technologies and tries new things. Customers and clients see this as an immense positive, because it displays adaptability and forward-thinking on the part of the small business. Traditional advertising can be leveraged to direct users to the app. Once customers begin using the app directly, they begin providing incredibly valuable data about a business’s services. This data can be taken, analyzed, and transformed into more-efficient business paradigms and greater levels of success.

But I need x, y, and z compatibility.

Developers work specifically with businesses to make sure that each business’s app is uniquely tailored to their exact needs. Generic, cookie-cutter apps with low levels of functionality are not worth anyone’s time. Quality app development is the focus, because the app needs to reflect the quality and standards of the brand it represents.

Is it the right time?

Despite the extreme popularity of the Android and iOS platforms, many small businesses are still behind the trend and lacking in mobile app representation. The market is large and ready for small brands to move in and establish themselves. Now is absolutely the right time to create an app for your small business.